Links are the building blocks of good SEO and search engine friendly websites. It is not always easy though knowing which of the links you are building are useful and which may even be harmful. Google does not give all links the same value and the algorithm is designed to recognise spam links and place less value on them when deciding how to rank your website. It is important therefore that you understand the fundamentals of good quality link building.

SEO MOZ is a great source for useful and relevant information and we like to keep a close eye on their blog for the latest developments and tips about search engine marketing. Justin Briggs recently wrote a great piece about how to ensure that your link building strategy is using the most valuable links possible.

One frustrating aspect of link building is not knowing the value of a link. Although experience, and some data, can make you better at link valuation, it is impossible to know to what degree a link may be helping you. It’s hard to know if a link is even helping at all. Search engines do not count all links, they reduce the value of many that they do count, and use factors related to your links to further suppress the value that’s left over. This is all done to improve relevancy and spam detection. [Read More]